What does Branding Actually Mean?

We welcome back to the show, Kayla Gayton, the Marketing Director for Atlas Screen Supply. Kayla is someone who gets screen printing. She works with shops of all sizes, but especially connects with the small to medium size businesses who get lost in all the buzz words that marketing brings. She is going to break down what it branding actually means and how it affects garment decorators of all sizes. When is the right time to start “branding”, what do those beginning stages look like, and how do you approach that when you have no time and no money. With Terry on the road, Aaron and Kayla are going to geek out on marketing and bring you tips you can put into practice today in your decorating business.

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