Dr. Muneeb Shah has had a meteoric rise to social media stardom. The fourth-year Dermatology Resident in Wilmington, NC posted his first TikTok video about skin care on May 1, 2020, and now has more than ten million followers. Dr. Shah’s videos on TikTok, Instagram and YouTube have more than three billion views. This is the story of how he became one of the most influential voices in the field of dermatology and the world of social media, and how serious he takes that role.