Sage Marketing, Episode 3: Book marketing with Romi Gutierrez

1869, the Cornell University Press Podcast

English - May 10, 2018 15:55 - 31 minutes - 43.6 MB - ★★★★ - 4 ratings
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Previous Episode: 1869, Episode 39 with Mahinder Kingra, Editor in Chief at Cornell University Press

Next Episode: 1869, Episode 40 with Jerry Jenkins, author of Woody Plants of the Northern Forest

Host Martyn Beeny chats with Romi Gutierrez, associate director and director of sales and marketing at University Press of Florida about metadata, metrics, content marketing, influencers, local marketing, successful marketing, and the end of the book review!