Episode 5 - All Things Digital Marketing & Growing Your Brand Online with Riley Sitton

In this episode host Rebecca Bass talks with Riley Sitton, the 180 Pro digital media director, and online influencer, about growing a brand online! She touches on how to utilize free tools online, how to figure out what works best for your brand, the best FREE apps to use to make your brand look professional and SO much more.

Here are the key takeaways from the episode:
1. Brand Kit - have one! Create a brand guide and find your purpose.  From there pick your colors, logo, and fonts and make sure each post encompasses who you are for longterm success. 
2. Audience - Pick your audience by thinking about 1 person instead of a large group.  Narrow down what it is that one person would want to see and base your posts off of that person each time you post!
3. Plan - Use a calendar to help you plan all of your digital marketing like emails, blogs, etc. not just social media posts! This will help you keep a clear, concise message each month.
4. Facebook Ads - trial and error! Choose targeted posts and never spend more than $5 a day when you are testing what works best for your brand.  Think about what your audience is doing and base your ads around that.
5. APPS - VSCO, Unum, Snapseed, Picmonkey, Canva

For any questions, you may have message us on our Facebook Page or Instagram account. Be sure to follow Riley on Instagram @rileysitton for more digital marketing tips & tricks and so much more through her personal blog and digital marketing company - Yes, Please Daily!

Visit us: http://www.180proforyou.com and be sure to follow our social media sites linked above!