Ep. 17 – William Chettle: On Brand, Experience, Persuasion, and the Little Things

16 Ways from Sunday

English - September 16, 2019 20:37 - 1 hour - 87.3 MB - ★★★★★ - 19 ratings
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Previous Episode: Ep. 16 – Mark Mersman: On Seizing Opportunity – The SECURE Act

Next Episode: Ep. 18 - Dennis Mosley Williams: On the Experience Economy and Serious Shift

In this episode of 16 Ways from Sunday, Mark Mersman interviews William Chettle, the Director of Experience and Engagement for Symmetry Partners. William oversees the firm’s marketing and communications to build greater brand awareness, foster deeper engagement with clients and enhance their overall experience. This episode is all about branding, development, persuasion, and the little things.