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Ep. 14 - Sangram Vajre: On Funnel Flipping, Account Based Marketing, and the Secret Formula for Category Leadership
16 Ways from Sunday
English - May 22, 2019 20:47 - 50 minutes - 69.7 MB - ★★★★★ - 19 ratingsInvesting Business 16waysfromsunday businessgrowth sales advertising financialadvisormarketing marketing markmersman usafinancial Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of 16 Ways from Sunday, Mark Mersman interviews Sangram Vajre, co-founder and Chief Evangelist of Terminus. As you’ll quickly uncover, Sangram is a marketing thought leader. He is the author of Account-Based Marketing for Dummies and is the mastermind behind the #FlipMyFunnel community.
In this episode, Sangram shares a very basic, yet profound formula for what it takes to become a category leader.