The Customer-Centric Approach (pt. 1): Fundamentals

Join me as I go over a few of the fundamentals of a successful, customer/user-centric strategy.

Highlights include:

Why this will be the foundation for everything you do. Where you should apply this in your business. Personas and customer journey mapping and how often you should update them. What to ask your different departments in an interview to uncover customer journey hints. How often you should be interviewing your customers.