Robert Rice is the founder of the Authentic Voice Formula, combining his experience as both a professional actor and a copywriter to help expert business owners tap into their Authentic Voice to take their online messaging from fake, salesy, and Invisible to emotional, engaging, and Irresistible.


Having worked with way too many struggling ExpertPreneurs®  who’ve spent a fortune on tech, systems and “miracle solutions” without having their authentic core messaging in place… his mission is to flip the script and get their messaging on point first so they can attract their Ideal Clients, become “Abundant Leaders” and make a lasting impact on the world.