The 121% Podcast: Unleash Your Competitive Edge in Real Estate
32 episodes - English - Latest episode: 7 days ago - ★★★★★ - 3 ratingsWelcome to "The 121% Podcast: Unleash Your Competitive Edge in Real Estate," where real estate isn't just a profession; it's a passion! Hosted by Kevin Johnson, the charismatic CEO and Managing Broker of CENTURY 21 Edge, this podcast is your go-to source for all things real estate in the Sunshine State and beyond.
Dive into the world of real estate with Kevin, whose journey from hospitality maestro to real estate mogul is nothing short of inspirational. Whether you're taking your first steps in real estate or a seasoned broker, "The 121% Podcast" is your ticket to leveling up your game. Each episode is a treasure trove of insights, offering a 121% blend of motivation (50%), education (50%), and action (21%).
Join us as we explore the latest real estate trends, strategies, and success stories. From in-depth interviews with industry leaders to practical tips that you can implement today, we cover it all. Plus, get a behind-the-scenes look at how Kevin catapulted his career from earning over $107k in commissions in his first 90 days to spearheading CENTURY 21 Edge's rise as a powerhouse in Florida's real estate scene.
Whether you're craving new marketing tactics, want to ace client relationships, or need that push to #MoveFearlessly in your career, we've got you covered. Tune in to "The 121% Podcast" and embark on a journey to transform your real estate career to 121% and beyond.
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Episodes
Relationship Alchemy: Turn Contacts into Gold with Intentionality
April 22, 2024 16:00 - 40 minutes - 27.9 MBDive deep into the world of strategic relationship building in real estate with none other than Heidi Foster, a renowned figure in Central Florida's real estate scene. While not an agent herself, Heidi has crafted a successful career focused on what she knows best: creating and nurturing relationships within the real estate industry. Her daily interactions with some of the best in the business give her a unique vantage point on what drives real estate success. In this episode of The 121% Po...
Elevate or Evaporate: Navigating the New Norms of Real Estate Marketing
April 11, 2024 00:00 - 43 minutes - 29.6 MBIn a world where the only constant is change, the real estate industry stands at the crossroads of tradition and innovation. This episode of The 121% Podcast, titled "Elevate or Evaporate: Navigating the New Norms of Real Estate Marketing," features a deep dive into the shifting sands of real estate marketing with none other than digital marketing sage, John D. Reyes, as our distinguished guest. Hosted by Kevin Johnson of CENTURY 21 Edge, a visionary in the real estate sphere, this episode ...
Buyer Broker Agreements: Chrissie Wright’s Playbook for Navigating New Norms in Real Estate
April 05, 2024 22:00 - 41 minutes - 28.8 MBStep into the future of real estate with our latest episode of The 121% Podcast, "Buyer Broker Agreements: Chrissie Wright’s Playbook for Navigating New Norms in Real Estate." Join host Kevin Johnson as he engages in an enlightening conversation with Chrissie Wright, the esteemed broker/owner of CENTURY 21 Portfolio, renowned for her leadership within the industry. This episode is a treasure trove of insights, shedding light on the pivotal role buyer-broker agreements play in today’s real e...
Volume Down, Facts Up: What the Proposed NAR Settlement Really Means for Buyers, Sellers, and Agents
March 22, 2024 20:00 - 56 minutes - 38.6 MBIn a real estate world buzzing with speculation and sensational headlines, "Volume Down, Facts Up" offers clarity and truth. Join Kevin Johnson, CEO of CENTURY 21 Edge, and Andrew Doyle, managing attorney at Seibane Doyle PLLC, as they dive deep into the proposed National Association of Realtors (NAR) settlement. This pivotal episode cuts through the cacophony of misinformation, delivering a grounded and insightful analysis that buyers, sellers, and agents have been seeking. The NAR settlem...
This is Our Century: A Conversation with CEO Mike Miedler
December 22, 2023 22:00 - 51 minutes - 35.1 MBJoin us on "The 121% Podcast" as host Kevin Johnson engages in a compelling conversation with Mike Miedler, the President and CEO of CENTURY 21®. With over 25 years at the forefront of real estate, Mike shares his extraordinary journey from his initial steps to becoming the leader of a global real estate powerhouse. This episode delves into Mike's profound insights on leadership, the evolution of CENTURY 21® under his guidance, and his visionary approach to driving growth and excellence in t...
Breaking the Brokerage: Inside Real Estate's Historic Legal Turmoil
December 02, 2023 14:00 - 1 hour - 50.6 MBWelcome to a groundbreaking episode of The 121% Podcast. In this episode, Kevin Johnson, President and Chief Executive Officer of CENTURY 21 Edge and OneBlue Real Estate School, delves deep into the tumultuous legal landscape currently facing the real estate industry with Florida attorney Andrew Doyle. Andrew is known as "The Agent's Attorney," and the managing partner at Seibane-Doyle PLLC, a distinguished real estate and contract law firm in Central Florida. In "Breaking the Brokerage: In...
Elevate Your Game: The Practice-to-Performance Ratio | Wisdom Wednesday
November 08, 2023 22:00 - 3 minutes - 2.11 MBWelcome to another episode of The 121% Podcast! 🎙️ Today, we're unraveling the secret formula behind the staggering success of NFL players and applying it to the real estate world. Dive into the importance of script practice and learn how a strong preparation mindset can set you up for victory. We're breaking down the practice-to-performance ratio, showing that success demands 50% education, 50% motivation, and an extra 21% action. Whether you're into football or not, this episode is packed ...
Wednesday Wisdom: Staying Positive in the Face of Rejection
November 01, 2023 19:00 - 2 minutes - 1.59 MBWelcome to The 121% Podcast, where success is achieved through a blend of 50% education, 50% motivation, and that crucial 21% action. In this episode of Wisdom Wednesday, we focus on a familiar challenge: cold calling and the rejections it brings. Embark on a journey of discovery as we explore how to transform cold-calling rejections into opportunities. Dive into the educational aspect as we share strategies to maintain a positive mindset (50%), fuel up with the motivation to persevere (50%...
From Rookie to Top Agent Leveraging Instagram to Build a Real Estate Business
May 09, 2023 19:00 - 42 minutes - 29.2 MBIn this episode of The 121% Podcast, we welcome Aarohi Shah back to the show to tell how she went from rookie agent to top producer in less than two years, almost exclusively leveraging Instagram! She shares her tips, tricks, and secret on how she has turned her Instagram profile into a platform where she connects with consumers authentically and genuinely. LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not...
AI: The Real Estate Game-Changer – Maximizing Benefits & Minimizing Risks with Kevin Johnson & Andrew Doyle
April 11, 2023 20:00 - 55 minutes - 37.9 MBIn this eye-opening episode of The 121% Podcast, host Kevin Johnson sits down with Andrew Doyle, a renowned Florida Real Estate Attorney from the firm Seibane-Doyle PLLC, to discuss the transformative impact of Artificial Intelligence (AI) on the real estate industry. They delve into the most significant AI tools and applications (think ChatGPT), legal implications, fair housing concerns, and the future of AI in real estate. Listen in as they explore how AI has revolutionized property searc...
Commission Lawsuits - A Discussion with Florida Real Estate Attorney Andrew Doyle
July 18, 2022 17:00 - 43 minutes - 29.7 MBThe real estate industry is facing unprecedented legal challenges, and should they prevail, how real estate transactions are handled in the United States will change drastically. Despite the sensational headlines, the plaintiffs face challenging headwinds in the quest to disrupt real estate forever. The three cases are: Moehrl v. The National Association of REALTORS® Burnett/Sitzer et al. v. National Association of REALTORS® et al. Real Estate Exchange Inc. (REX) v. Zillow and the Natio...
Why 2022 is Not 2008 with David Knox
June 30, 2022 19:00 - 39 minutes - 26.9 MBLet's face it, the economy is in flux and the news runs the spectrum from doom and gloom to everything will be skittles and rainbows. The reality, as always, is somewhere in the middle. For real estate agents and brokers, the headlines can be stressful and can bring flashbacks of the 2008 housing marketing crash. Well, you can breathe easily because there are no similarities between 2008 and 2022. In this episode of The 121% Podcast, Kevin Johnson sits down with David Knox who has been in th...
Connecting the Dots with Intention featuring Molly McKinley
June 24, 2022 16:00 - 42 minutes - 29.2 MBIn this episode of The 121% Podcast, Kevin Johnson welcomes the legendary marketing genius, Molly McKinley, with Redtail Creative to discuss how real estate agents and brokers can be more intentional in building relationships with their friends, family, and consumers they serve. About Molly McKinley: Molly is a serial entrepreneur, senior public relations, and integrated marketing strategist with over 20 years of experience launching new products and brands. She loves a good challenge and ...
Being Intentional with Diversity and Inclusion with Cesar Lostaunau
June 17, 2022 14:00 - 36 minutes - 25 MBIn this episode of The 121% Podcast, Kevin interviews Cesar Lostaunau, Director of Growth Markets, Diversity, and Inclusion for the CENTURY 21® brand. Kevin and Cesar discuss a wide range of topics surrounding diversity and inclusion in the real estate industry including accomplishments, the work ahead, and the ways the CENTURY 21® brand is leading the way by being intentional in the outreach that the brand is doing to underrepresented communities. Kevin and Cesar also discuss specific steps...
Conversations Lead to Closings Featuring Nancy Lezotte
November 20, 2021 15:00 - 48 minutes - 33.2 MBIn this episode of The 121% Podcast, Kevin sits down with the award-winning Nancy Lezotte of the Lezotte Team at Keller Williams to discuss prospecting for expired listings, for sale by owner listings, and circle prospecting. During their conversation, Kevin and Nancy discuss how to approach the seller, what that first conversation looks like, how to convert them into a listing, and how to find the leads. LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are s...
From Rags to Riches: A Conversation With The Legendary Jodi Meyers
November 11, 2021 18:00 - 49 minutes - 34.3 MBIn this episode of The 121% Podcast, we welcome the legendary Jodi Meyers. Jodi is an executive growth consultant with the Century 21® brand and she shares with us her journey to success. From being unemployed with three kids to feed and only a jar of pickles in the refrigerator to eat to become the rookie of the year during her first year in real estate. Jodi then went on to build a very successful real estate business before making the transition to the leadership team in her office and th...
The Top 5 Videos Every Real Estate Agent Should Be Creating
October 22, 2021 22:00 - 22 minutes - 15.3 MBAccording to the National Association of REALTORS®, 36% of buyers rank video and the top tool they used to evaluate a real estate agent as well as find a property. In this episode of The 121% Podcast, we dive into the top five videos that every real estate agent should be creating today! LEGAL DISCLAIMER: CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. OneBlue is a registered service mark owned by The Real Estate Sherpas LLC. The Real E...
What a Broker Can and Can't Require of an Independent Contractor
October 15, 2021 22:00 - 39 minutes - 27.4 MBIn this episode of The 121% Podcast, we welcome Florida attorney Andrew Doyle with the law firm of Seibane Doyle PLLC to discuss the limitations on the real estate broker/real estate agent independent contractor agreement. We will discuss topics including: Can my broker require minimum production requirements? Can my broker mandate sales meetings or floor time? Can my broker tell me how to dress and conduct myself? If you'd like more information regarding this topic, please contact Se...
8 Things That Real Estate Agents Do That Drive Other Agents Crazy
October 08, 2021 21:00 - 43 minutes - 30.2 MBIn this episode of the 121% Podcast, we explore the top eight things that real estate agents do that drive other real estate agents crazy along with our advice on how to avoid the inevitable friction that these items cause on both sides. LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect the opinions, beliefs, or policies of the show's sponsors, Century 21 Real Estate LLC, CENTURY 21® Edge, OneBlue...
7 Ways to Get More Listings
October 01, 2021 21:00 - 55 minutes - 37.9 MBIn our season 2 premiere, CENTURY 21 OneBlue CEO Kevin Johnson is joined by our newly appointed Vice President of Strategic Growth, Debrah Hailey! Debrah and Kevin discuss seven ways real estate agents can get more listings in this hypercompetitive seller's market where inventory is scarce. LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect the opinions, beliefs, or policies of the show's sponsors,...
The Top 8 Social Media Mistakes Real Estate Agents Make
August 02, 2021 13:00 - 39 minutes - 27.5 MBLet's face it, if you want to be successful in real estate, you have to have a presence on social media. With so many social media platforms it can be hard to know which platform(s) you should start with, when you should post, what you should post, and so much more! In this podcast, we go over the top eight social media mistakes real estate agents make so that you can avoid making them yourself! LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely tho...
Top 5 Ways to Stay Focused on Income Producing Activities
July 25, 2021 04:00 - 40 minutes - 28.1 MBAll too often real estate agents get bogged down with activities that don't make them money instead of focusing on income-producing activities. In this episode of The 121% Podcast, we cover the top five ways real estate agents can stay focused on income-producing activities as well as the top 10 income-producing activities real estate agents should focus on! LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do n...
Dual-Career or Full Time Real Estate Agent: Which is Right for You?
July 18, 2021 04:00 - 33 minutes - 23 MBIn Episode 8 of The 121% Podcast, we cover the difficult decision every new real estate agent has to face, dual-career or full time. We go over the reality that a real estate agent will face being a dual-career agent as well as ways that you can overcome the obstacles to launch a very successful real estate business. We'd also love to give a very special thank you to the legendary voice of the Walt Disney World Resort, Mary Thompson Hunt, for lending her talents in our brand-new podcast int...
How One Agent Earned $107k in His First 90-days as a Real Estate Agent
July 11, 2021 05:00 - 58 minutes - 40.4 MBOver 80% of real estate agents fail during their first year in the business. In this episode, we highlight, step-by-step what CENTURY 21 OneBlue's Kevin Johnson did during his first 90-days to close 15-deals and earn over $100,000 in net commissions and then to go on and earn nearly $750,000 in his first two years as a REATOR®. You don't want to skip this episode! LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers an...
Top 5 Ways to Increase Lead Conversion
July 04, 2021 19:00 - 50 minutes - 34.8 MBAccording to our friends at Inside Real Estate, the average conversion rate for internet leads is less than half of a percent. Additionally, according to the National Association of REALTORS®, on average each lead is contact 0.8 times by an agent despite the data telling us it takes 10-12 contacts before a lead is ready to become a buyer or seller. At CENTURY 21 OneBlue, with over 30,000 leads generated in the last five years, we've learned a few things about what it takes to connect with c...
Navigating 40-years of Change in Real Estate Featuring Dale Nabors
June 28, 2021 15:00 - 41 minutes - 28.6 MBIn episode five of The 121% Podcast, we sit down with the youngest REALTOR® Emeritus (as of publishing) with the Greater Tampa Association of REALTORS®. At the young age of 62, Dale Nabors has been practicing real estate in the greater Tampa area for over 40-years. During those four decades of relentlessly serving buyers and sellers, Dale has seen his fair share of change and has become an expert at navigating it and leveraging it to thrive. Join us as we take a stroll into history to learn ...
Navigating 40-years of Change in Real Estate
June 28, 2021 15:00 - 41 minutes - 28.6 MBIn episode five of The 121% Podcast, we sit down with the youngest REALTOR® Emeritus (as of publishing) with the Greater Tampa Association of REALTORS®. At the young age of 62, Dale Nabors has been practicing real estate in the greater Tampa area for over 40-years. During those four decades of relentlessly serving buyers and sellers, Dale has seen his fair share of change and has become an expert at navigating it and leveraging it to thrive. Join us as we take a stroll into history to learn ...
Knowing What We Know Now, Would We Do Things Differently?
June 19, 2021 18:00 - 41 minutes - 28.8 MBWe had a show planned, however, our Digital Marketing Director Daniel Rodriguez tossed us a curveball and asked us a question. His question was, "If you had to start over again would you do things differently?" What followed was an in-depth conversation on what our CEO Kevin Johnson and Chief Success Officer Gavin Hatcher would do differently in their real estate careers if they were able to do it all over again but knowing what they know now. LEGAL DISCLAIMER: The views, opinions, and con...
How One Agent Leveraged Social Media to Launch Her Real Estate Business
June 13, 2021 22:00 - 37 minutes - 25.5 MBIn this episode, we sat down with CENTURY 21 OneBlue agent Aarohi Shah to discuss how she leveraged social media to launch and build her real estate business! LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect the opinions, beliefs, or policies of the show's sponsors, Century 21 Real Estate LLC, CENTURY 21® Edge, OneBlue Real Estate School, or their affiliates. Each CENTURY 21® office is independen...
How to Choose the Right Real Estate Brokerage for You!
June 06, 2021 22:00 - 28 minutes - 20 MBIn this episode of The 121% Podcast, we are going to cover seven things real estate agents need to consider when selecting a real estate brokerage.
How to Choose the Right Real Estate Brokerage for You!
June 06, 2021 22:00 - 28 minutes - 20 MBIn this episode of The 121% Podcast, we are going to cover seven things real estate agents need to consider when selecting a real estate brokerage. LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect the opinions, beliefs, or policies of the show's sponsors, Century 21 Real Estate LLC, CENTURY 21® Edge, OneBlue Real Estate School, or their affiliates. Each CENTURY 21® office is independently owned a...
Working with Buyers in a Strong Seller's Market
May 28, 2021 21:00 - 55 minutes - 38.4 MBIn our inaugural podcast episode, we will introduce you to the panel that will be coming to you each week including CENTURY 21 OneBlue and OneBlue Real Estate School CEO Kevin Johnson, Chief Success Officer Gavin Hatcher, and Digital Media and Marketing Director Daniel Rodriguez. The team will share a little about their background and experience before diving into the topic of the week, working with buyers in a strong seller's market. Each CENTURY 21 office is independently owned and opera...