Short Form versus Long Form Content—Which is Better?

Here's how I'm thinking about the two different types of content—short form and long form—when it comes to growing my brand online.

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WHO I AM:

I got my entrepreneurial start in the world of real estate investing around 2011. I flipped hundreds of houses and purchased dozens of rental properties. I then started a coaching business and helped hundreds of clients buy their first rental properties. After 5 years of coaching investors, I fell in love with the coaching and education industry and started helping clients start coaching and consulting businesses of their own. 

I live in Colorado with my wife and two daughters. I spend most of my time with my family, working on my business, and doing fun stuff like yoga, kickboxing, parkour, and frisbee golf. I love to play video games (Counterstrike mainly), drink margaritas, smoke a good cigar, drink delicious coffee, and goof off with my friends.