#8 Four steps to generating and converting new business opportunities with Katie Street

Selling is the lifeblood of a business, but lots of us find it really tricky. We get too eager, tongue tied, put people off or sometimes don’t even realise when people are really interested. With a career spanning across large and small agencies, both brand and client side, and now Founder of Street Agency, Katie Street enables agencies to get noticed by the brands that need them. In this episode, Katie provides a number of tips and tricks to help you build new relationships, generate leads and improve your conversion rate. She has a very honest view discussing how to build trust, be helpful, give back and remember to be human in your approach to sales. This episode of The 10th Degree covers: Defining your sales pitch, Creating and implementing your value proposition, The power of events, The psychology of selling, Referral schemes and employee advocacy, Showcasing case studies. Links and references at: http://10thdegree.co.uk/post/katie-street