#10 Building a loyal online audience through content marketing with Mark Masters

With the online world overrun with different tools and platforms, it’s easy to be unsure how to promote yourself through the noise and what content you should be posting.  Mark Masters is passionate about building loyal online audiences, as a relationship tool for every business, but only if it’s done the right way! Author of The Content Revolution, founder of The ID Group and creator of You Are The Media, Mark is against dull content, spammy selling tactics and uncomfortable forceful messages, in this episode he discusses how to use the spaces in front of you to build trusted relationships that make people feel relaxed and willing to approach you as an expert. This episode of The 10th Degree covers - Content Marketing - Adding value through stories - Importance of values and principles in marketing - How to become the media - Finding a space and owning it - Building trust - Finding allies that will support you. Links and references at https://www.10thdegree.co.uk/