Why are Shakespeare plays filled with songs – not all of them relevant to the story? In this 10-Minute Talk, Tiffany Stern discusses sales of printed songtexts in Shakespeare’s London. She asks whether songs performed in, about or after plays were ‘product placement’ for theatre sales.

Speaker: Professor Tiffany Stern FBA, Professor of Shakespeare and Early Modern Drama, Shakespeare Institute, University of Birmingham

Image: Performance at the Globe Theatre © Leon Neal / AFP / Getty Images

Transcript: https://www.thebritishacademy.ac.uk/podcasts/10-minute-talks-theatre-marketing-and-ballads-in-the-time-of-shakespeare