10 Min Marketing

Ep 31 How To Automate Your Marketing

March 27, 2024 10:31 - 6 minutes - 6.11 MB

Welcome to a new episode where we unlock the secret to doubling your productivity without adding to your workload. Today, we're exploring the transformative power of automation through Zapier, your soon-to-be indispensable tool in the realm of marketing. Zapier emerges as a pillar of efficiency. With insights from Leedr, a trailblazer in digital marketing, we'll uncover the ways Zapier can redefine your approach to marketing. Prepare to streamline your strategy, accelerate your tasks, and en...

Ep 30 Should You Be Using SMS In Your Marketing

March 27, 2024 02:44 - 7 minutes - 7.2 MB

SMS marketing has emerged as a powerful tool in the digital marketing arsenal. It's not just about sending texts; it's about forging a direct line of communication with your customers. This method stands out for its immediacy and directness, leading to high open rates and increased customer engagement. In a world where everyone is glued to their mobile phones, SMS marketing cuts through the noise. So today we'll explore how brands are using sms, give you tips and explain how you can make sms...

Ep 29 Top Digital Marketing Trends For 2024

March 26, 2024 02:43 - 6 minutes - 6.04 MB

In today's episode, we delve into the groundbreaking digital marketing trends of 2024, exploring the pivotal role of AI, the nuances of voice search optimization, the evolution of influencer marketing, and more. Whether you're aiming to enhance customer experiences, tap into new markets, or strengthen your brand's online presence, this episode is your guide to navigating the dynamic digital marketing landscape. Don't miss out on unlocking the full potential of your marketing strategies with i...

Ep 28 Should I Use User Generated Content (UGC)?

March 07, 2024 08:17 - 7 minutes - 6.94 MB

Dive into the world of User-Generated Content (UGC) with us in our latest podcast episode! We're unpacking the treasure trove of authentic, community-driven content that's reshaping marketing strategies far beyond traditional ads. From the viral success stories of Airbnb's heartfelt guest reviews to Coca-Cola's iconic #ShareACoke campaign, we explore how UGC not only boosts engagement and trust but also offers a cost-effective alternative to conventional advertising. Perfect for small busines...

Ep 27 Why Isn't Your Ad Working?

February 20, 2024 07:19 - 6 minutes - 5.56 MB

Understanding why your ad isn't performing as expected doesn't need to be a complex puzzle. In this podcast episode, we delve into the typical reasons why your digital marketing efforts might not be hitting the mark and offer solutions to rectify these problems. You'll learn how issues like an unclear target audience, selecting the wrong platform, the absence of engaging visuals, a confusing call to action, or ineffective messaging can undermine your advertising efforts. Furthermore, we'll ...

Ep 26 How To Comply With The Anti Spam Act

February 11, 2024 07:52 - 6 minutes - 5.86 MB

Email marketing and digital advertising are powerful tools for businesses. However, in Australia, it's crucial to navigate these waters carefully due to the stringent Anti-Spam Act of 2003. Non-compliance can lead to hefty fines and damage to your brand's reputation. As a leader in digital advertising solutions, Leedr understands the importance of adhering to these laws and offers guidance for businesses to stay compliant. Read More: https://www.leedr.io/post/how-to-comply-with-australian-...

Ep 25 Is Your Phone Listening To You?

January 27, 2024 05:38 - 5 minutes - 5.47 MB

It's a topic shrouded in mystery and speculation, often leaving us wondering about the privacy of our everyday conversations. We'll delve into the mechanics behind how our devices process information, the reality of targeted advertising, and the fine line between technology serving us and intruding on our privacy. So, if you've ever felt a little paranoid about the ads popping up on your screen, this episode is for you. Stay tuned, and let's unravel the truth together. Don't forget to hit tha...

Ep 24 Top 10 Essential SEO Strategies For Maximising Your Website's Potential

December 17, 2023 10:34 - 6 minutes - 6.17 MB

understanding how to effectively generate leads and bookings through online ads is crucial for any business owner looking to thrive. Whether you're just starting out or looking to refine your existing strategies, this episode is packed with insights and practical tips from industry experts. We'll guide you through the nuances of targeting the right audience, choosing the most suitable platforms, and crafting ads that resonate and convert. So, tune in, as we unravel the secrets to leveraging...

Ep 23 Grow Instagram Following

December 12, 2023 02:20 - 7 minutes - 6.58 MB

In this week's episode we dive into the world of Instagram to uncover the secrets to growing your account. Instagram is more than just a social platform; it's a vital piece of digital real estate for anyone aiming to establish a brand or expand their influence. In this crowded space, success on Instagram involves much more than just eye-catching images and clever hashtags. We'll explore the intricacies of Instagram's algorithm, understanding how it surfaces content and how you can leverage ...

Ep. 22 The Importance Of Building An Email List

November 29, 2023 08:39 - 11 minutes - 10.2 MB

Today, we're diving into the art of building a robust email list, a cornerstone of effective digital marketing. Whether you're a budding entrepreneur, a seasoned marketer, or just curious about enhancing your digital presence, this episode is packed with practical tips and strategies to grow your subscriber base and foster lasting customer relationships. Join us as we explore the power of email marketing and how you can leverage it to connect with your audience in a meaningful way. Don't miss...

Ep. 21 What's An Agency Audit And Why You Should Use It

November 24, 2023 08:12 - 8 minutes - 7.65 MB

In this episode, we delve into the crucial yet often overlooked practice of agency audits. Discover why conducting an agency audit is essential in selecting the right digital marketing agency for your business. Join us as we explore the intricacies of evaluating an agency's capabilities, the key factors to consider when choosing a digital marketing partner, and the common challenges businesses face in agency partnerships. We'll guide you through the benefits of conducting an agency audit, he...

EP. 20 Ideas For Health, Beauty And Fitness Businesses

November 20, 2023 11:18 - 8 minutes - 8.06 MB

In this podcast episode, we delve into the world of digital marketing for fitness, and wellness businesses. If you're looking to boost your online presence, attract more clients, and stay ahead of the competition, this episode is a must-listen. We'll explore the latest trends, strategies, and insights specifically tailored to the fitness, and wellness businesses market. Join us as we uncover valuable tips and tricks to help you thrive in the digital landscape, and discover why tuning in to th...

Ep. 19 How To Plan Christmas Holiday Campaign

November 05, 2023 06:05 - 9 minutes - 8.48 MB

As the yuletide season approaches, it’s the opportune moment for businesses to concoct a compelling Christmas campaign to end the year on a high note. The spirit of festivity coupled with a well-strategised marketing manoeuvre can spell wonders for your business outreach and engagement. If you're seeking a guide to mastermind such a campaign, then look no further! A recent blog post on leedr.io lays down a pragmatic roadmap for planning a Christmas holiday campaign tailored for your business....

Ep.18 The Power Of Marketing Automation

October 25, 2023 03:41 - 16 minutes - 14.7 MB

Today, we are venturing into the realm of marketing automation, a way to streamline your digital marketing. As the digital landscape evolves, so does the need for smarter, more efficient marketing strategies. And that’s exactly where marketing automation steps in, acting as your personal marketing assistant that works 24/7. Now, who wouldn’t want that? Read More: https://www.leedr.io/post/the-ultimate-guide-to-marketing-automation-how-to-streamline-your-digital-marketing-efforts Access free...

Ep. 17 How To Create Killer Black Friday And Cyber Monday Campaigns

October 16, 2023 05:30 - 22 minutes - 20.4 MB

We're going to chat about something super relevant to any business, big or small — creating killer Black Friday and Cyber Monday campaigns. These are monumental shopping days, and you don't want to miss the opportunity to boost your sales and make a lasting impression on your customers. Read More: https://www.leedr.io/post/how-to-create-a-black-friday-and-cyber-monday-campaign Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

Ep. 16 The ultimate guide to email marketing for your business

September 23, 2023 07:44 - 5 minutes - 5.4 MB

Want to unlock the power of email marketing for your business? Dive into our podcast episode where we unpack the ultimate guide to email marketing, offering insights on best practices, Australian email stats, and strategies to engage your target audience effectively. Don't miss these game-changing tips! Read More: Ep. 16 The ultimate guide to email marketing for your business Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

Ep. 15 How to create an effective landing page

September 18, 2023 00:31 - 5 minutes - 5.4 MB

In the world of digital marketing, catching your audience's eye is just the starting point. The real magic happens when we turn that spark of interest into action, and that's where landing pages shine. Sometimes creating the perfect landing page can be a bit tricky. No worries! This episode is your friendly guide to crafting a landing page that not only looks great but also gets your audience clicking. Ready to dive in? Read More: https://www.leedr.io/post/how-to-create-an-effective-landin...

Ep. 14 Why landing pages are better than web pages

September 12, 2023 04:43 - 6 minutes - 6.37 MB

The debate between using general web pages and dedicated landing pages for paid traffic is a hot topic. Leedr's recent podcast episode delves deep into this subject, shedding light on why landing pages often outperform general web pages when it comes to conversions. The episode discusses the fundamental differences between the two, the advantages of using landing pages for paid traffic, and provides real-life case studies to illustrate the effectiveness of this strategy. If you're looking to ...

Ep.13 SEO for Beginners

September 02, 2023 02:12 - 4 minutes - 4.39 MB

Search Engine Optimisation (SEO) is a crucial component of any business's digital marketing strategy, focusing on enhancing your website's visibility on search engines, primarily Google, to drive increased organic (non-paid) web traffic; this week's episode offers a comprehensive walkthrough of the steps to optimise your website effectively. https://www.leedr.io/post/how-to-optimise-your-website-for-seo-a-beginner-s-guide Access free marketing tools, courses, and resources: https://www.leed...

Ep.12 Demystifying Google Analytics: Tips for Beginners

August 26, 2023 04:10 - 5 minutes - 5.49 MB

In this week's episode we dive into Google Analytics and direct each element to help beginners to understand how to use this tool for their business. Read More Here: https://www.leedr.io/post/demystifying-google-analytics-tips-for-beginners Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

Ep.11 What Are Dynamic Ads

August 22, 2023 00:17 - 8 minutes - 9.92 MB

Once upon a time, in a world not so long ago, the idea of an advertisement adapting to individual interests in real-time would have been a thing of sci-fi fantasy. Fast forward to today, and this fantasy has become a reality, all thanks to dynamic advertising. In this world of digital marketing, dynamic ads are the exciting tool that you didn't know you needed! Read More Here: https://www.leedr.io/post/what-are-dynamic-ads-and-why-you-should-be-using-them Access free marketing tools, course...

Ep10. You Shouldn’t Care About Social Media Followers

August 15, 2023 03:04 - 9 minutes - 10.1 MB

Followers on social media have become less important in the context of digital marketing because platforms like Facebook now use algorithms to determine who to show your content to. Listen as we look at all the reasons you shouldn't care about your brand's social media followers.

ep.9 dark posts

August 08, 2023 00:37 - 8 minutes - 9.55 MB

In this episode, we look at how you can use dark posts as a shortcut for your social media content. Read More Here: https://www.leedr.io/post/don-t-have-time-for-social-media-content-use-dark-posts-to-save-time-and-money Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

ep.9 Dark Posts

August 08, 2023 00:37 - 8 minutes - 9.55 MB

In this episode, we look at how you can use dark posts as a shortcut for your social media content. Read More Here: https://www.leedr.io/post/don-t-have-time-for-social-media-content-use-dark-posts-to-save-time-and-money Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

Ep8. Choosing Social Media Platforms

July 25, 2023 01:21 - 8 minutes - 9.21 MB

In this episode, we examine how to determine which social media platform is right for your business. Read More Here: https://www.leedr.io/post/choosing-the-right-social-media-platforms-tips-for-maximising-engagement-and-reach Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

Ep7. Content Planning

July 17, 2023 05:46 - 10 minutes - 10.8 MB

In this episode, we look at how you can plan your social media content using a planning spreadsheet. Transcript: https://www.leedr.io/post/how-to-plan-your-content Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

Ep6. How to set up a shop on Meta, Facebook, Instagram

July 12, 2023 23:39 - 8 minutes - 8.65 MB

In this episode, we look at why you should have a shop with your products or services on Facebook and Instagram, and actionable steps on how you can set it up. Transcript: https://www.leedr.io/post/facebook-shop-for-your-business Access free marketing tools, courses, and resources: https://www.leedr.io/free-resources

Ep5 What is retargeting and should I be doing it?

July 02, 2023 03:58 - 19 minutes - 20.3 MB

In this episode we’re going to take a deep dive into what retargeting is and give you some really simple ways you can use it for your business. Transcript: https://www.leedr.io/post/what-is-retargeting-and-should-i-be-doing-it Access free marketing tools, courses and resources: https://www.leedr.io/free-resources

Ep4. Google My Business

June 18, 2023 06:01 - 8 minutes - 8.11 MB

Google Ads aren't the only way you can be seen by potential customers. Google Business is a way to shortcut your competitors and it's free. Here's everything you need to know to get on Google Business. Transcript: https://www.leedr.io/post/how-to-use-google-business-to-get-more-customers-for-free Access free marketing tools, courses and resources: https://www.leedr.io/free-resources

How to creatively solve business problems

March 02, 2017 23:22 - 10 minutes - 9.97 MB

In this episode we talk to Paul Finn from Finn Consulting Australia about creatively approaching business problems to find solutions that are beneficial to building partnerships for his clients. He walks us through this approach and how he recently used it for a campaign for the Hinchinbrook council, and then a very creative way to showcase a client with a special set of skills. Finn Consulting Australia: http://finnconsultingaustralia.com.au Show notes, transcripts, links and downloads ca...

Ep3. How to creatively solve business problems