Aim Small to Grow Big

How can aiming small help your business to grow big? Focusing on a narrow field can help you stand out from the crowd and attract more business. Today, I’m going to give you 3 tips to help you niche down and expand.

Let me give you an example of how niching down can create big business. My wife runs her own business teaching sourdough bread baking to home cooks. She has a very specific focus. Before COVID she was making 6 figures a year. This year she is up 400%. Would she have been as successful with a more generalized approach? Absolutely not.

Too often people say they specialize in everything, but as the old saying goes: “jack of all trades, master of none.” You cannot be specialized in anything if you are spreading yourself out over multiple areas. You may think you are casting a wider net, but you’re not standing out to who you want to serve.

To help you to really become a specialist in a certain area of brokering, I’ve come up with these 3 strategies that you can easily employ to hone your focus. First, once you reach a certain production level, choose your niche. What do you really love to do and who do you love to help? Make that your focus. Secondly, create a no-go list of the types of files you just won’t deal with. It sounds counter-intuitive, but it cuts out frustration and makes your job more enjoyable.

Finally, evaluate your referral sources and client list and drop the worst ones. If they aren’t working out for you or cause you nothing but trouble, let them be someone else’s problem. Letting go of one bad client makes space for two good ones.

Find out more about the $25 Million Dollar Blueprint: www.get25million.com

Check out our other podcast, I Love Mortgage Brokering: www.ilovemortgagebrokering.com