10: What Is the One Word You Must Master To Grow?

I’m going to reveal to you the one word you have to master in order to grow your mortgage business and how to use it in this episode. It’s a simple word, but so many people find it hard to do.

My friend, Shane Nolan, owns Yardworx. It’s the largest snow removal and landscaping company in Calgary. He started out at 19-years-old and always planned to retire at 35. He spoke to people in his industry that had already done it and been a success. Shane ended up going to Australia to meet with the CEO of a huge landscaping company and was given two pieces of advice. One he followed, one he didn’t.

The advice he did follow was what got him to that goal of retirement at 35. Clearly articulate who your customer is and say no to everyone else. You cannot scale your business by offering everything to everyone.

The magic word is no. Saying yes to everything that comes your way may seem like a great idea and an easy way to make money, but all you are going to do is stress yourself and your team out. Focus on creating a very specific customer experience and making it the best it can be.

Let me give you two tips to make saying no easier. Firstly, make a no-go list and stick to it. If it’s on the list, don’t do it. Secondly, create a script. It can be for either email, phone, or both but make it graceful and tactful. Stick to it and stop making room for what doesn’t serve you.

Find out more about the $25 Million Dollar Blueprint: www.get25million.com
Check out our other podcast, I Love Mortgage Brokering: www.ilovemortgagebrokering.com