Jason Cook | VP of Communications & Marketing/CMO | Baylor University - One Question Leadership Podcast
One Question Leadership Podcast
English - March 14, 2024 16:42 - 48 minutes - 33.1 MB - ★★★★★ - 35 ratingsSports Business Careers leadership athleticsdirector collegeathletics collegebasketball collegefootball d1t d1ticker ncaa sportsbiz sportsbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
@1QLeadership Question: Can one brand or symbol represent all of campus, including athletics?
Jason Cook, VP for Marketing and Communications at Baylor University, shares insights on communicating with a specific objective. He also gives us a deep dive into his One Brand Approach to marketing for an institution of higher education.
'Communicating with a specific objective' is an overarching description that covers all branches of communications A college's athletics logo is usually its most recognizable symbol Avoid brand fragmentation amongst on-campus departments, individual sports teams, alumni organizations, etc. People don't graduate from specific colleges on campus, they graduate from the institutionCook discusses how communicating with a specific objective helped the Heisman campaign for former Texas A&M quarterback, Johnny Manziel. He also gives his insight on using college athletics strategies to recruiting students who aren't athletes. - One Question Leadership Podcast - Tai M. Brown