Colton Primm | Sr. Associate Athletics Director - Championship Resources | Louisiana Tech - One Question Leadership Podcast
One Question Leadership Podcast
English - October 23, 2023 20:37 - 33 minutes - 23.2 MB - ★★★★★ - 35 ratingsSports Business Careers leadership athleticsdirector collegeathletics collegebasketball collegefootball d1t d1ticker ncaa sportsbiz sportsbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
@1QLeadership Question: What are the steps needed to create a major giving society for a college athletics department?
Colton Primm, Senior Associate Athletics Director at Louisiana Tech, answered this question based on his experience setting up the Aillet Society on campus:
Establish the purpose of the organization Delineate the giving amounts and respective benefits Identify and inform potential donors Launch the campaignPrimm explains that (at La Tech) the annual fund is used for the general operations of the athletics department, while the major giving society creates long term giving opportunities and is used for specific projects. As the giving amounts get higher, information and access have proven to be the key benefits. - One Question Leadership Podcast - Tai M. Brown