Marketing Smarts
294 episodes - English - Latest episode: 4 days ago - ★★★★★ - 33 ratingsFrom brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
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Episodes
Quick Hits: 4 Watchouts for the New World of Consumer Research with Janelle Estes
May 30, 2024 00:57 - 20 minutesThere’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to a few things - and we highlight 2 in this Quick Hit. Make sure to listen to the full episode here.
Creative Series: Tom Custer, Reztark
May 28, 2024 00:53 - 53 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Studio. He has 30 years of experience in the agency world, most of which have focused on the retail industry. Hear why there’s currently a mix of generalists and specialists, whether brands or retailers lead the charge, the skills agencies bring to the tabl...
Quick Hits: How to Gain Traction for Your POV
May 22, 2024 20:16 - 14 minutesNo matter what role you’re in, you often need to have a point-of-view (POV). You always need the support of your team and your clients if you want that POV to move your business along. In this Quick Hit, we have the answers you’re searching for. Check out the full episode here.
Creative Series: Maeve Hagen, Taylor
May 21, 2024 00:27 - 1 hourIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, Managing Partner at Taylor. They’re a purpose-led marketing communications agency that shapes possibilities for the world's leading brands. Hear why communications is so key, how to approach emerging technologies, what many brands get wrong about purpose-driven marketing, how to adapt to change, and some of h...
Quick Hits: 4 Tips for Being a Compelling Speaker
May 16, 2024 00:47 - 25 minutesSpeaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an extreme introvert, are stuck speaking in small settings, or get so nervous you forget what you’re talking about? Listen to our tips in this Quick Hit and make sure to catch the full episode here.
Creative Series: Kyle Schlegel, Weber
May 14, 2024 00:49 - 57 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, VP, Americas Marketing & DTC at Weber. He’s an award-winning global marketing executive with 20+ years of experience helping brands - and the people that drive them - reach their full potential. Hear how to get internal and external teams to thrive together, embrace teachable moments, be clear and helpful w...
Quick Hits: 4 Beliefs Critical in Helping Women Rise in Leadership
May 09, 2024 00:33 - 21 minutesSo many of us women deserve to be in the leadership positions we dream of, but we struggle getting there due to outdated beliefs. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. This Quick Hit answers a few questions you may be struggling with. Check out the full episode here.
Creative Series: Mark Hughes, Oodle
May 07, 2024 00:33 - 52 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 5th special guest is Mark Hughes, Partner and Chief Strategy Officer of Oodle. They’re a digital marketing agency that creates captivating experiences to help brands stand out and drive results. Hear whether to start with brand or digital, how to qualify a great digital agency, how search is changing, how to brainstorm with AI (Artificial Int...
Quick Hits: How to Build Empathy in the Workplace
May 02, 2024 00:24 - 13 minutesHow do you build empathy in the workplace? This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy. Catch the full episode here.
Creative Series: Angie Fischer, Lightborne Communications
April 30, 2024 00:20 - 58 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, COO of Lightborne Communications. They’re a full-service motion design, animation, editorial, and video production team that has been creating award-winning content for over 3 decades. Hear why it’s such a challenging time for agencies, how to show your value as an agency, how quality content is assessed th...
Quick Hits: 4 Ways Companies Should Expect Modern Agencies to Behave
April 25, 2024 00:09 - 9 minutesAgencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, but you’ll also need to know how to handle some tricky situations with agencies. Make sure to listen to the full episode here.
Creative Series: Teresa Heath-Wareing
April 23, 2024 03:16 - 59 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for 20 years and experienced every possible side of the marketing world. Hear how to handle the fast pace at which marketing changes, how to...
Quick Hits: 4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports
April 18, 2024 00:17 - 20 minutesThe changes in NIL (Name, Image, and Likeness) have gotten a lot of attention in college athletics and it’s created a huge opportunity for both college athletes and brands. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing. Catch the full episode here.
Creative Series: Jimmy Smith, Amusement Park Entertainment
April 16, 2024 00:31 - 1 hourIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author of The Truth graphic novel. He’s one of the advertising industry’s most celebrated creatives and has created award-winning work for brands including Nike and Gatorade. Hear how to research and learn from legends, what...
Quick Hits: 4 Ways Brand Architecture Empowers Sub-Brands
April 11, 2024 00:09 - 13 minutesYour sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. This Quick Hit gives you some insight on how empowering your sub-brands gives each sub-brand a “home” under the master brand, its own visual and verbal toolkit for strategy creation, unites the sub-brands and creates success criteria, and allows for cross-promotion. Make sure ...
Creative Series: John Gleason, A Better View
April 09, 2024 00:59 - 1 hourIn this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with both agencies and corporate clients himself. Hear his definitions of design and design thinking, t...
Quick Hits: How to Effectively Lead in a Hybrid Work Environment
April 03, 2024 22:12 - 11 minutesThe work world has changed A LOT in recent years. One of the biggest aspects that’s changed is work environments. While it used to be expected to come into the office every day during the work week, the use of hybrid work environments is becoming more and more common. How do you lead your team in a hybrid work environment? In this episode, you’ll hear how often you should be in the office, what to do when someone’s failing to get their work done at home, and the best way to handle losing tale...
Classics: Removing the Barriers to Getting Good Work
April 02, 2024 03:00 - 1 hourIt can be a really tough - but beautiful - thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. How do you remove those barriers? In this episode, you’ll learn how to focus your team, manage egos, and nominate the right people. You’ll also find out how to make sure everyone feels their voice is heard, what to do about those on the quieter side, and how to know it’s t...
Quick Hits: How Virtual Events Can Spark Your B2B Marketing with Jon Kazarian, Accelevents
March 28, 2024 00:05 - 15 minutesVirtual events have many, many perks that can help spark your B2B marketing efforts. We welcomed on Jon Kazarian, Founder and CEO of Accelevents. They’re an event technology platform to facilitate every type of event – including virtual events, webinars, large conferences, field marketing events, and more. There are several key ways to maximize the success of your virtual event – before, during, and after the event. Make sure to catch the full episode here.
Classics: Being a Woman in Business: Everything We Wish Someone Would Have Told Us
March 26, 2024 00:55 - 1 hourOur ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about…especially within the walls of a company. Which means sometimes we don’t know we are losing the game until it is too late. And yes, it is a game we all must become competent players in to achieve our goals. But the one thing we will sa...
Quick Hits: How to Leave a Legacy in Your Career
March 21, 2024 00:11 - 12 minutesHow do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave – there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. Check out the full episode here.
How to Use Brand as a Business Strategy to Drive Growth
March 19, 2024 00:55 - 54 minutesOne of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers. We’d like to invite you to join Forth...
Quick Hits: 4 Ways to Set Your Brand up for Success
March 14, 2024 00:26 - 27 minutesYour brand is everything. How do you set your brand up for success – today AND in the future? This Quick Hit brings you real-world problems you may be experiencing and reveals how to solve them. Make sure to listen to the full episode here.
Classics: How to Get the Most Out of Collaborative Work Sessions
March 12, 2024 01:33 - 55 minutesBrainstorming and strategy sessions can work wonders for your organization - if you do them right, that is. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. So how do you nail your next collaborative session? In this episode, you’ll learn why you should always have 2 facilitators, give homework, allow for respectful debate, and never leave the final decision u...
Quick Hits: 4 Ways to Roll Out Company Values
March 06, 2024 23:28 - 21 minutesCompany values don’t mean anything if no one on your team knows about them or takes them to heart. Once you build your company values, what comes next? This Quick Hit gives you a look at how to effectively utilize what you’ve built with specific actions. Check out the full episode here.
How to Grow Your Credibility outside of Just Doing the Work
March 05, 2024 02:03 - 56 minutesThe misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ...
Quick Hits: 4 Ways to Build Company Values
February 29, 2024 01:30 - 16 minutesCompany values – it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this Quick Hit, we’re bringing you 2 ways to build company values. You’ll learn how to be choiceful about the values you select and craft the values in your company’s voice. Check out the episode in its entirety here.
Classics: 4 Roles Client Service Should Play in Serving Business with Chris Wallen, Organic
February 27, 2024 01:16 - 1 hourIt should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger. But lots of issues can arise. What if client service leans in too much to what the client wants...
Quick Hits: How to Effectively Use Referrals to Grow Your Business with Raúl Galera
February 22, 2024 01:31 - 22 minutesReferrals can be the best way to grow your business. But how exactly do you get them? We wanted you to learn from an expert who knows referrals better than anyone, so we welcomed on Raúl Galera. He’s the Chief Advocate at ReferralCandy, which essentially allows companies to run referral programs on autopilot. Check out the full episode here.
Classics: How to Effectively Manage Ego on Your Team
February 20, 2024 02:22 - 53 minutesNot all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s swagger. This is NOT the type of ego we talk about in this episode. Here, we reference the type of ego that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE strategies you can implement to make this person easier to navigate and work with. We’d like t...
Quick Hits: How to Create a Compelling Elevator Pitch with Shane Meeker
February 15, 2024 00:57 - 21 minutesWe wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories. A compelling elevator pitch can open so many doors for your business – and not just the elevator doors. Have you worked on refining yours lately? Make sure to catch all 4 tips in the full episode here.
Classics: How to Successfully Transition from a Doer to a Manager
February 13, 2024 02:26 - 1 hourSo you’ve landed a new role as a manager vs. the doer. Congratulations! Now what? How do you transition from one role to another without abandoning your responsibilities? How can you manage the transition without micromanaging? How do you define your new role? How do you get it all done successfully? We give you the tools you need to move into your new role while leaving your previous responsibilities in good hands. We’d like to invite you to join ForthRight Women: The Cohort. This community...
Quick Hits: 4 Tips for Successful Cold Calling
February 08, 2024 01:27 - 15 minutesThere’s certainly an art to cold calling. There’s a big difference between a message that’s perfect for your target customer and one that comes across the wrong way. How do you go about cold calling without appearing spammy, pushy, or too salesy? In this Quick Hit, we break down real cold call messages we’ve received that do and don’t work. Check out the full episode here.
Nonprofit Edition: How to Capture Attention with Brand
February 06, 2024 01:27 - 43 minutesNonprofits, listen up: brand can be your secret weapon. When you’re so passionate about what you’re doing, it can be easy to forget your nonprofit is still a business. So, how do you capture attention with brand? It comes down to inspiring people to care, cultivating culture, establishing a clear hierarchy to establish partnerships, and creating consistency in communication. It’s your time to create a compelling presence with your nonprofit brand. We’d like to invite you to join ForthRight W...
Quick Hits: Removing the Barriers to Getting Good Work
February 01, 2024 01:07 - 15 minutesIt can be a really tough thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. This Quick Hit gives you some real-world examples of how to manage these barriers. Don’t miss the episode in its entirety here.
Classics: 4 Ways to Leave a Legacy in Your Career
January 30, 2024 02:05 - 48 minutesHow do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave - there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. In this episode, you’ll learn how to take the time to mentor, set the new standard, create culture, and intentionally plan your succession. You’ll also find the truth behind your legacy at your previous place of employment, how to work on your legacy despite ...
Quick Hits: Should I Do a Branded Podcast?
January 25, 2024 01:21 - 26 minutesHave you ever considered adding a podcast to your business or brand? It’s a form of content that’s booming, with loads of potential and low barriers to entry. But if you start a podcast, you want to do it right – otherwise, you might be setting your team up for disappointment or burnout. We welcomed an expert in this field, Harry Morton, Founder and CEO of Lower Street, to share his insight and give valuable tips. Make sure you catch the full conversation here.
The Challenges Facing Today's Creative Agencies and What to Do about Them
January 23, 2024 01:18 - 48 minutesBeing a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you’ll ever do. What are some of the biggest challenges today’s creative agencies face? The “secret sauce” is gone, clients have gotten wise on how much they should be paying, execution falls flat, and “brand” continues to be hard to explain and internalize. Now, for the really good stuff: what to do about these challenges. We have you covered in this episode. We’d like...
Quick Hits: How to Get the Most Out of Collaborative Work Sessions
January 18, 2024 01:37 - 16 minutesHow do you nail your next collaborative session? Brainstorming and strategy sessions can work wonders for your organization – if you do them right. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. This Quick Hit gives you a few things you can put into action to see results. Check out the full episode here.
Classics: 4 Reasons to Start with a Brand Story
January 16, 2024 00:56 - 50 minutesA Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to any business’s success. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and use it as a lens for every decision your brand makes - leading to the ultimate brand and busi...
Quick Hits: The Value of Text Message Marketing with Aaron Weiche, Leadferno
January 11, 2024 01:38 - 17 minutesAre you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But, there’s a whole world of possibilities when you think about text messaging from a business sense. In this Quick Hit, we welcomed on Aaron Weiche, the Co-Founder and CEO of Leadferno, who’s helping to create delightful conversations at speed for businesses using messaging to close more leads faster. Catch the full episode here.
How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept
January 09, 2024 01:27 - 56 minutesWhen we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical...
Quick Hits: How to Self-Promote without Sounding Arrogant
January 04, 2024 00:59 - 13 minutesLet’s face it – giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? You can learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others an area you excel at. Catch the episode in its entirety here.
The Nuts and Bolts of Podcasting with Max Branstetter, MaxPodcasting
January 02, 2024 00:55 - 1 hourPodcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our podcast producer: Max Branstetter! Max is the Founder and Podcast Producer at MaxPodcasting, the Hos...
Quick Hits: Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers
December 28, 2023 04:12 - 18 minutesMarketing, marketing, marketing. It’s everywhere you look, and we all know it’s important for growing your business. We believe a marketing team can be a phenomenal addition to your team. In this Quick Hit, we welcome marketing extraordinaire Jeff Reynolds, Founder and President of Reynolds+Myers and Author of The Monster That Ate Marketing, to share his insight on the best way to hire a marketing team for your organization. Catch the full episode here.
The Importance of Using Design to Solve Business Problems with Paul Stonick, SCADpro and Punks & Pinstripes
December 26, 2023 01:13 - 46 minutesToo often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Stonick, Vice President of SCADpro - a collaborative design studio connecting current and future art ...
Quick Hits: How to Find Happiness at Work
December 21, 2023 01:33 - 11 minutesHappiness at work – is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this Quick Hit, catch a couple of the points you can put into practice. Listen to the rest here.
How to Use Social to Grow Your Popularity with AJ Kumar, The Limitless Company
December 18, 2023 23:11 - 53 minutesHave you thought about using social media to grow your popularity? It helps to view social through a marketing lens - whether you’re using it for your business or your personal brand. When you take this approach, it requires intention, a narrative, and a strategy. But what are the best ways to make your brand pop on social media? We wanted you to learn from a true thought leader in the space, so we welcomed on AJ Kumar, The Digital Maestro at The Limitless Company. They transform your thought...
Quick Hits: How to Leverage Audio Marketing with Nora Sudduth, Hello Audio
December 14, 2023 01:49 - 23 minutesAudio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as Nora Sudduth – Co-Founder and Chief Revenue Officer of Hello Audio – joined in to share her audio brilliance and answer your questions on making an impact with the medium. Listen to the full episode here.
Classics: How to Translate Your Brand’s Tone of Voice into Messaging
December 12, 2023 00:54 - 58 minutesThis episode is designed to assist you in the next step of executing your brand and all the challenging and scary things it brings with it! You’ve defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you’ve spent countless hours creating to life can give you an “OH $^!t” moment. But don’t worry. We have you covered and give you the tools you need so you can put your plan into action! If you haven’t...