Can Marketing Save the Planet?
84 episodes - English - Latest episode: 14 days ago - ★★★★★ - 3 ratingsCan Marketing Save the Planet?
It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action.
Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem.
In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may.
In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer. For more info visit: www.canmarketingsavetheplanet.com
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Episodes
Episode 80: The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan
May 20, 2024 13:59 - 37 minutes - 34.6 MBWe’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Patrick Fagan and whilst all communications are design to influence and manipulate in some way, how can we (marketers / communicators) use skill, c...
Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director
April 22, 2024 09:36 - 47 minutes - 43.3 MBHoning in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpose-led business transformation – Beth shares incredible insights as we take a deeper diver into the ‘S’ for social - an area that, whilst often ...
Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli
April 09, 2024 15:59 - 38 minutes - 35.7 MB“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – Action Gap - the ‘Rise of the Conscious Consumer’, when writing ‘Can Marketing Save the Planet - 101 Ways to use Sustainable Marketing as a Force ...
Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues
March 25, 2024 10:14 - 59 minutes - 54.7 MB“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business models Chris talks to us about his experience across a number of social impact businesses and initiatives that he is involved with, and how a simp...
Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club
March 11, 2024 16:03 - 41 minutes - 38.1 MBDid you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact. Food security, the impact of food production and what we eat is an area of significant focus when it comes to wellbeing for all and transitioning to a sustainable future - somethin...
Episode 75: – UpCircule Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman
February 22, 2024 18:04 - 35 minutes - 32.9 MBProving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles. The circular economy presents a huge opportunity for both business and the environment so we were really excited when Anna Brightman from UpCircle, a skincare and beauty brand built from waste and, focused entirely on the circular economy principles joined us on the podcast. UpCircle fully owns the concept of circularity and builds it into every strand of the...
Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel
February 09, 2024 09:27 - 41 minutes - 38.5 MBWhen you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle on this? How can we bring people with us along this process? We’ve had a bit of a focus or mini-series on biodiversity and nature over the last few episodes of Can Marketing Save the Planet because it is so so critical that we start to understand, talk about and most importantly take action in reducing, removing and restoring the damage that ...
Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify
January 25, 2024 13:28 - 42 minutes - 39.1 MB“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.” Given nature and biodiversity is SO important to the future of humanity, we wanted to dive deeper into this important area. Following our recent episodes with the brilliant Alexandra Pimor, who works with organisations to give nature a voice and a seat at the boardroom table, we jumped at the chance to chat with Dr Sam Sinclair, a conservationist and expert on biodiversity. ...
Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach
January 15, 2024 10:00 - 41 minutes - 37.5 MBAre you using your career to fight for the future? In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach. Claire works with people who are increasingly looking at where and how they work, questioning the role they can play as climate change, climate action and sustainability continue to rise up the world’s agenda. Claire talks about the challenges both business and people are facing and the research from David Graeber’s work around ‘bull...
Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance
December 24, 2023 12:51 - 33 minutes - 31 MBPart 2 - “We have to find the courage to do something different…” Following on from Episode 1, we delve further into the role of law in sustainability. 2023 saw a marked rise in legal cases being brought against businesses and governments, as well as the tightening of regulations and guidelines around not only what businesses can do, but what they can say. The reality Alexandra explains is “the law takes time; for case law we need the means, will and resources to bring cases forward and fo...
Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance
December 09, 2023 09:51 - 38 minutes - 35 MB“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above it and we need it – it is indeed our greatest ally. We talk to Alexandra about how reimagining and reengineering our systems from a nature consc...
Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer
November 27, 2023 09:41 - 49 minutes - 45.2 MB“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.” Marketing will not save the world, but we will not save the world without marketing. In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a title very close to our hearts) and no surprises that it’s a book all about marketing and sustainability, An experienced and passionate markete...
Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigette Clements, ACAN.
November 03, 2023 12:33 - 48 minutes - 44.3 MB“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.” The built environment – it’s a massive subject, a massive industry and a massive contributor of emissions, (buildings and construction are responsible for approx. 40% of global energy related and carbon dioxide emission). There is a lot of work to be done and the challenge requires collaboration, knowledge and action at scale. We had the pleasure of talking to Brigette Clements...
Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet.
October 20, 2023 12:51 - 41 minutes - 37.8 MB“There’s really no way you can say you don’t know this is a dangerous activity at this point” Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List. For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.The F-List is a body of research and report which documents agencies who choose to continue working with fossil fuel or...
Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets
October 05, 2023 10:16 - 27 minutes - 25.5 MBCarrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making the point that, “listening for a business is such a wealth of value which can be done in an automated way, and is the way forward to be commercially successful.” Moving on to metrics and measures an area with many questions but not enough answers yet, we talked about how we have to go beyond the corporate metrics of revenue and profit. Whil...
Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets
September 21, 2023 09:36 - 35 minutes - 32.1 MB“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why would anyone want to invest in us? Why would anyone allow us to operate in their community, society?” It’s another two-parter and in this episode (Part 1), we dive into the role of CMOs and leaders when it comes to the sustainability agenda. We were joined by Caroline Taylor OBE, former CMO for IBMs international business and a huge advocate for ‘ad...
Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett
September 07, 2023 07:07 - 45 minutes - 41.2 MB“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.” We were joined in this episode by Simon Garnett who has been on a personal journey with consumption, one which he started when he realised his own habits were unhealthy, a journey he continues and has taken into his professional life as well. Simon shares with us the moment he decided to reappraise his consumption with ‘new’ and how after a year it moved to him reappraising his consumpti...
Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet!
August 24, 2023 14:23 - 33 minutes - 31.1 MB“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.” Where better to get the viewpoints from Gen Z about climate concerns and consumption habits than directly from a Gen Z’er. On this podcast were joined by Estella Struck, Founder and CEO of the first Gen Z Sustainable Product Marketing Agency based in New York. Estella found herself on the right side of TikTok during the lockdowns of 2020 ...
Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.
August 10, 2023 10:00 - 31 minutes - 29.2 MB“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as a tool, making sure everyone is upholding those standards.” As regulations and guidelines in and around sustainability continue to evolve, tighten up and support a better future around managing both what we do AND say, we spoke to Laura Brett whose remit is to lead the US system of advertising self-regulation looking at advertisin...
Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
July 27, 2023 12:14 - 43 minutes - 39.8 MBHow do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits? In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biodiversity - to discuss that very question. Given there’s a lot of terminology that can become quite confusing, we kick things off with some jargo...
Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals
July 14, 2023 09:16 - 42 minutes - 39.3 MB“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued and excited to have the opportunity to chat with Sophie Howe, the first and only (for a period of time) ‘Future Generations Commissioner’ in the world! Sophie was appointed Future Generations Commissioner for Wales in 2016. Wales has committed to 7 long-term wellbeing goals for future generations. This is all about a long term vision, preventing future problems...
Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation
June 29, 2023 07:18 - 37 minutes - 34.5 MBThe challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is easily understandable.” Want to know how marketing can drive a “people powered movement for change?” THIS is the episode you don’t want to miss. We jumped at the opportunity to talk to Jackie Marshall at Fairtrade an organisation with market leading levels of audience recall, awareness and engagement. One of the most trusted and recognised ethical labels out th...
Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.
June 16, 2023 06:30 - 41 minutes - 38.4 MB“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”. Where to start with an overview of this insightful, practical and hugely inspiring conversation. Simon Dawes, environmental professional for over 20 years and working in the field of sustainability for the last 13 years, is generous in sharing with us the practicalities of how a public sector organisation is transitioning to Net Zero - and inspiring, supporting and sharing know...
Episode 57: – “Make your money matter… a powerful action we can, and should, be taking. Holly McElhone, Make My Money Matter
June 01, 2023 05:15 - 36 minutes - 33.5 MBLess than 10% of the FTSE100 mention sustainable pensions in their sustainable strategies. We have been supporting and following the work Make My Money Matter do for quite some time now, so we were thrilled to be joined by Holly McElhone to delve a little deeper into the trillions of pounds that are circulating everyday across investments and pensions and to learn more about what business and indeed individuals can do to drive positive change. Switching to sustainable pension providers...
Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory
May 19, 2023 07:53 - 46 minutes - 42.4 MB“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.” Sam Taylor, grew up on the factory floor (literally). From her lived experience and passion, she has gone on to become founder of The Good Factory an organisation involved in everything from consulting, sourcing and development and lifecycle assessments in the sportswear industry. Sam talks about how whilst studying, she was told after delivering her final project that, ...
Episode 55: – The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii
May 09, 2023 10:00 - 31 minutes - 28.4 MBA sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey into sustainability, how he was inspired by the B Corp movement and why he set up the Onlii. Aligned to the UN Sustainable Development Goals, Rob discusses how these really helped to embed the environment and the bigger picture into the business strategy, he explains, “as part of the collective we went through a process of selecting...
Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander
April 20, 2023 06:52 - 50 minutes - 45.8 MB“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world and not just sell them stuff?” When Jon Alexander, author of the brilliant book ‘Citizens’ joined us on Can Marketing Save the Planet, we got straight into those questions! The subject story, the consumer story (where we are right now), and the citizen story, (the place we need to get to). Jon explained how we are currently tryin...
Episode 53: – Marketing - A Critical Changemaker - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe
April 06, 2023 07:02 - 41 minutes - 37.7 MB“It doesn’t always come in through the marketing door, but marketing is where the greatest change can be driven.” In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end communications and creative services agency. Part of the MullenLow Group, who believe, ‘purpose is nothing without progress’, and we couldn’t agree more. We are in the definitive decade and progress at scale and pace is needed...
Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)
March 23, 2023 10:04 - 30 minutes - 27.8 MB“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions.” Aligned with the latest IPCC report, the message is clear on so many levels that we can’t keep doing what we do and making minor tweaks - transformational and urgent action is what’s required, and that’s going to require a collaborative approach. Timely indeed for Part 2 of our conversation with Paul Skinner, Author, Founder of Ma...
Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner
March 08, 2023 10:32 - 30 minutes - 27.6 MB“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit of that purpose.” Our interview with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, is just soooo good, we’re doing it twice! In Part 1, Paul introduces the work he’s doing - and we dive into his latest book, ‘The Purpose Upgrade - Change your business to save the world, Change the world to s...
Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International
February 24, 2023 13:55 - 42 minutes - 38.6 MB“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem boring - but it’s really, really important.” In this episode, we’re joined by Oliver-Bealby-Wright, Lead, Consumers in the Energy System who formerly led Consumers International’s GreenCommerce project in 2022 on improving consumer sustainability information. Consumers International is a membership body with over 200 members across 10...
Episode 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou
February 02, 2023 11:01 - 45 minutes - 41.5 MB“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are trying to achieve as a business, why the world is arguably a better place because they are here. ESG disclosure is an opportunity for an organisation to show how it is creating value - financial value and non-financial value.” It was an absolute privilege to have some time talking all things ESG with Professor Ioannis Ioannou from London Business School. Ioannis...
Episode 49: Purpose Disruptors - What agencies can do when agencies have agency
January 19, 2023 11:00 - 44 minutes - 40.5 MB“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a way to kick off conversations with marketing pros for 2023 with not one, but three courageous pacesetters leading the way and shaking things up and shining a light on the necessary change required in the advertising industry. Lisa Merrick Lawless, Rob McFaul and Jonathan Wise, Co-Founders of Purpose Disruptors, an organisation and movement challenging the ad indu...
Episode 48: Can Marketing Save the Planet? The Story So Far…
January 06, 2023 13:06 - 48 minutes - 44.3 MB“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this episode, we were interviewed for a live ‘MarketingKind Digital Fireside’ session hosted by Caroline Taylor, sustainable marketing trailblazer and former CMO at IBM - together with the wonderful founders of Marketing Kind and a great bunch of marketers. For those of you that don’t know about MarketingKind… it’s a community of business l...
Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida
December 19, 2022 12:04 - 29 minutes - 26.9 MB“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling your budget, may not just double but quadruple your CO2 emissions. As marketers we need to understand the impact of our plans and activities and consider a new set of priorities and KPIs.” And we couldn’t agree more… As you’ll hear in this podcast interview with Jo Young, Managing Director at Unifida, Gemma and I were keen to f...
Episode 46: ‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen
November 28, 2022 13:43 - 33 minutes - 30.3 MBDo you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the end of the day is that you slowed it down - well you really don’t want to be there. Accelerating the transition is where marketers need to be.” Wim advises that all marketers should ‘put the planet in the room’ - literally. Tune in to the third question we ask all guests in our round up - as to how this action changes everything. ...
Episode 45: Food Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio
November 10, 2022 10:49 - 30 minutes - 28.3 MB“Marketers have the largest job of the lives ahead of them. They have got to drive systemic behaviour change and move us collectively from this linear extractive wasteful, entirely unsustainable model of consumption, that our whole economy and economics is currently based on, and move people over to the sustainable circular economy.” Summarising the conversation we had with Tessa is a bit of a challenge, simply because in such a short space of time, we covered sooooo much. Food waste is o...
Episode 44: How Marketers Can Tell a True Story about Climate Change with Seth Godin
October 27, 2022 09:17 - 30 minutes - 28.1 MB“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread more resiliently on the earth, and are more proud of what we are doing, and as a byproduct, build better communities with more equity and fairness?" A question we explore in-depth with the marketing legend, Seth Godin. It was an absolute pleasure talking to Seth, who really needs no introduction - entrepreneur, writer and one of t...
No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics
October 13, 2022 10:04 - 47 minutes - 43.4 MB“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out – they’re just saying, you can have us as well. Where are the train campaigns that are aggressively going after the airliners, where are the co-owned car services that are aggressively going after the SUVs?” Needless to say, we loved this conversation. We hear how the ‘do it yourself’ punk ethos led Gustav from founding a punk band to a successful award wi...
Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective
September 29, 2022 09:54 - 34 minutes - 31.7 MB“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solving climate change is a sacrifice. We cannot afford not to have the best marketers around the world world focused on exactly this.” A truly informative episode where we talk with Zach Stein, Co Founder of The Carbon Collective about the realities of sustainable investment - from a personal perspective. Zach shares so many insights, backed up with ...
Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra
September 16, 2022 07:30 - 44 minutes - 40.5 MB“As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting into the climate movement, speeding up solutions. But we cannot be doing that whilst we’re also serving the destruction. We can’t do both. And that tension is growing every day.” When we heard Solitaire’s Ted Talk, ‘Are ad agencies, PR firms and lobbyists destroying the climate?’ (which has almost 1.8million views), we were keen to pick her brains and sha...
Episode 40: Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow
September 01, 2022 10:00 - 41 minutes - 37.6 MB“Everything is completely interconnected - we’re not separate from nature, we are nature.” It’s fair to say that Gemma and I were on a bit of a downer on the day we interviewed Rob Harrison-Plastow - Co-Founder of Time Agency, writer, and author of work in progress and soon to be published, ‘How to Be Happy at the End of the World.’ As you’ll hear, by the end of our conversation with Rob, whilst we discussed some of the pretty harsh realities of climate change, the challenges of the social ...
Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III
August 18, 2022 11:21 - 35 minutes - 32.8 MB“If people are aware… they can make a conscious choice.” When enjoying a delicious chocolate treat, like most, it’s unlikely you’ve pondered where the cocoa comes from, whether farmers have been paid fairly, or whether production is fuelled by child labour and modern slavery. The reality is that 1.6M children are working illegally on chocolate farms in Africa - and a minimum of 30,000 are kept as modern slaves. Sobering statistics that broadly haven’t changed that much over decades, and ev...
Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle & Alexis Eyre
August 04, 2022 10:00 - 37 minutes - 34.5 MB“If you didn’t have a marketing budget but you still had the same KPIs what would you do?” Great question… and one we explore further with founders of the Sustainable Marketing Compass, Alexis Eyre and Paul Randle. We learn how the question… ‘Daddy is your job good for the environment?’ - led Paul to join the 8 week Cambridge Institute for Sustainability Leadership course, where he met fellow marketer, Alexis Eyre. Determined to be part of the solution, rather than the problem, they recog...
Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom
July 14, 2022 10:03 - 38 minutes - 35.7 MB“If we chase perfection… we’ll lose.” Amongst the 455 (and some) eco labels and sparkling greenwash, how’s a person to figure out which products and brands they can truly have confidence in when wanting to make more sustainable and ethical choices in their shopping trolleys? What can we trust? What can we understand? When rushing round the supermarket aisles are we realistically going to scan QR codes and visit websites for the latest carbon calculations? Unlikely… In this podcast we fi...
Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour.
June 30, 2022 10:01 - 36 minutes - 33.2 MBAdvertising and marketing has an important role to play in doing good in the world.’ Agree? Well we certainly do – and in this episode, Guy Jones and Ollie - co-founders of The Goodnet, a sustainable media organisation, share their story, of how a pre-Christmas zoom drink sparked them moving away from their roles at one of the largest UK media organisations. Following their passion and values led the way to them championing sustainable media - making video ads / display ads / branded conte...
Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories
June 16, 2022 10:00 - 32 minutes - 29.5 MB“The fastest accelerator in FMCG is the shopper… “ We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management and Shopper Insight Consultancy Helen’s been an FMCG expert for many years, working with a number of retailers, with a passion for product and category management. In this conversation we discuss the role shoppers and retailers play in driving positive impact when it comes to sustainability – and of course, the role marketing plays. ...
Episode 34: Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.
June 02, 2022 10:06 - 30 minutes - 28.1 MB“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? What as an individual can I do? “ When it comes to your own personal carbon impact - do you ‘know your number’? ‘Know your number’ is the mantra from the team at Giki - and in this podcast we speak to Richard Campbell, Marketing Director at Giki. We learn about Giki’s purpose, how it got started - and how as a a purpose driven organisation it helps people to be more sustainable at work and at...
Episode 33: Practical Steps to Building a Regenerative Business - Russ Avery, Avery & Brown
May 19, 2022 10:01 - 35 minutes - 32.2 MB“Something always seems more achievable if someone else has done it.” In this highly practical and engaging episode, we speak to Russ Avery, CEO of Avery & Brown, a sustainable marketing agency, supporting businesses on their purpose driven path, putting people and planet on par with profit. When it comes to supporting businesses to be a practical force for good, Russ and team are very much walking the talk - showing and telling. We talk ‘regenerative business’ and what Russ and Avery & B...
Episode 32: Carbon Literacy - The Value of Climate Action, with Phil Korbel, Co-Founder Carbon Literacy Project
May 05, 2022 10:00 - 32 minutes - 29.4 MB“We can’t be naive about the the cost of climate action, but the value of climate action is the key thing Carbon Literacy brings clarity to.” Before you dive in to take a listen to the podcast to learn more about The Carbon Literacy Project and why being carbon literate offers a much needed cultural shift - embedded into our everyday lives and thinking, giving all of us a meaningful carbon instinct and motivated to take action - first, we ask you to ponder the question; how carbon literate ...