Beauty Marketing Simplified podcast
163 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 43 ratingsGrowing your beauty business doesn’t have to be overwhelming. Welcome to Beauty Marketing Simplified Podcast where we are dedicated to helping you with visibility strategies and business growth so that you can have MORE income and LESS stress starting right now!
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Episodes
Episode 161: 5 Unpopular Truths (& a bit of motivation)
April 24, 2024 14:21 - 21 minutes - 19.6 MBWhat you will learn from this episode: What to do about uncertainty in your business Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers How it can transform feelings of stagnation into progress Strategies for making decisions that shape a successful life and business Are you a business owner feeling overwhelmed by the hustle and grind? In the latest episode,...
Episode 160: Business Perks: Free First-Class Flights and Travel
April 16, 2024 00:19 - 18 minutes - 17.5 MBWhat you will learn from this episode: How to use business credit cards to travel first class for virtually free The importance of flexibility and strategy when booking flights with points Tips on applying for the right credit cards to maximize travel rewards Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy s...
Episode 159: The Power of Mentorship: with Beauty Boss Jennie Hagerbo
February 22, 2024 22:04 - 38 minutes - 36.1 MBWhat you will learn from this episode: How to overcome self doubt and navigate indecision The transformative business journey of beauty entrepreneur Jennie Hagerbo Overcoming fears and the importance of being true to your entrepreneurial vision Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and bea...
Episode 158 - Ideas for Valentine's Day Promotions
February 07, 2024 23:24 - 11 minutes - 10.4 MBWhat you will learn from this episode: How to create irresistible Valentine's Day promotions for your beauty business Tips for reaching out to referral partners and creating collaborative promotions Announcement of AI Masterclass coming up soon Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering ...
Episode 157: The 2024 Q1 Profit Plan
February 01, 2024 19:42 - 37 minutes - 28.7 MBWhat you will learn from this episode: How to set the stage for a successful 2024 The importance of setting audacious goals and the mindset needed to achieve them Strategies for creating effective quarterly promotions for mastering sales The power of decisive action and discipline As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and ...
Episode 156: Fresh Start Energy: Harnessing Momentum for Success
January 16, 2024 23:29 - 24 minutes - 18.8 MBWhat you will learn from this episode: Know how to create a practical and profitable plan for your beauty business in 2024 Discover the psychology how to harness that “fresh start” energy Learn the three essential components for achieving your goals Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform t...
Episode 155: The Unexpected Uses of AI
December 25, 2023 15:23 - 13 minutes - 18.2 MBWhat you will learn from this episode: Discover how AI can boost your sales in the fastest time Learn about different apps you you will want Hear how to maximize AI in your beauty business Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assista...
Episode 154: Diagnosing a sales problem
November 15, 2023 04:00 - 28 minutes - 25.9 MBWhat you will learn from this episode: Using "sales" as a powerful tool in your beauty business' success Learn the 3 things that will limit your sales and how to change it Explore the benefits of high-ticket offers for premium clients Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold ...
Episode 153: Redefining Apprenticeship & Mentorship with Amber Guthery
October 12, 2023 23:21 - 42 minutes - 39.1 MBWhat you will learn from this episode: Learn about the importance of apprenticeship and mentoring for career advancement. Discover why feedback, adaptation, and flexibility are essential for business expansion. Understanding the value of developing a solid team in a supportive atmosphere. In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successf...
Episode 152: Lifecycle Thoughts and Inner Reflections
October 02, 2023 22:28 - 18 minutes - 17.2 MBwww.aprilmeese.com/elevate23 What you will learn from this episode: Learn about vision and how it affects decision making Discover how to overcome the feeling of being stuck and overwhelmed How fear of judgment can hold us back from taking action In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the...
Episode 151 - Evolution in the PMU Industry: An Interview with Beauty Boss Shauna Magrath
September 19, 2023 22:34 - 35 minutes - 32.7 MBWhat you will learn from this episode: The evolution of the PMU industry and the introduction of new techniques How scalp micropigmentation can transform your business The importance of safety protocols and training In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy...
Episode 150: Business & Financial Planning for the Long Term: Interviewing Beauty Boss Leann La
September 12, 2023 03:00 - 53 minutes - 49.2 MBWhat you will learn from this episode: Learn the key to having strategies and systems in your beauty business Hear about the need for financial planning and investing outside of your business. Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an ...
Episode 149: How to create consistent demand
August 22, 2023 03:00 - 34 minutes - 31.9 MBWhat you will learn from this episode: Learn how to express your value and overcome price objections (even in a recession) Hear about the essential parts of fantastic testimonials and the types/variety of social proof Discover the most critical type of social media post you need for more clients Ever found yourself trapped in the maze of beauty marketing, only to wonder, "How the heck do I get consistent clients knocking on my door?" No more fretting! Episode 149 is coming to y...
Episode 148 - Scaling Secrets for Beauty Business with Michelle from Mish Esthetics
August 09, 2023 16:19 - 47 minutes - 43.7 MBWhat you will learn from this episode: Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur. Discover the resilience needed for scaling a business and building a team. Gain valuable insights for hiring and managing employees specifically for the beauty business. Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you’ll hear Michelle Sy from Mish Esthetics unconventional beginning. She then take...
Episode 147 : Blazing Your Own Path with Tamia Haynes
July 28, 2023 03:00 - 40 minutes - 36.8 MBWhat you will learn from this episode: Discover the mindset to overcome obstacles and push you towards your goals Understand imposter syndrome and how to recover from it when it arises. Learn how to stand out from your competition and the biggest lesson for faster success. Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her secrets to success, and learn from her invaluable insights as a leading beauty business owner. Hear about Tamia's journey from being a payr...
Episode 146: 2nd Most Critical Part of Marketing–the Headline and Hook
July 17, 2023 16:01 - 28 minutes - 25.7 MBWhat you will learn from this episode: Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention. Hear what emotional triggers such as curiosity will pique interest and better engagement from your headlines. Know the core components of developing compelling offers that get more booked appointments and client sales. Have you heard these marketing myths strategies? Myth #1: Website headlines don't really matter, it's all about the content. ...
Episode 145: Powerful Video Collaborations
July 10, 2023 15:04 - 24 minutes - 22.3 MBWhat you will learn from this episode: Discover the transformative power of video collaborations for increasing the visibility of your beauty business. Hear about leveraging your connections for future promotional opportunities and sales. Understand how to position yourself as an industry expert with successful video collaborations. Getting more quality clients is the goal of every beauty business, right? Absolutely, and that starts with brand awareness and exposure. One of the simplest...
Episode 144: Secrets to Successful Video Messaging
July 04, 2023 05:23 - 20 minutes - 18.7 MBWhat you will learn from this episode: The three pillars of trust and key elements for your brand messaging The importance of repeating your core content and expressing your value uniquely Essential topics that resonate with your audience and inspire engagement Deep-dive into buyer psychology and decision-making process Powerful messaging to show empathy and tackling objections Captivating video content has emerged as a powerful method to engage audiences and drive client appointm...
Episode 143: Getting Clients with a Small Audience Following
June 27, 2023 03:00 - 16 minutes - 15.2 MBWhat you will learn from this episode: Uncover the pivotal role video marketing plays in getting more clients in your beauty business. Forge strong connections and establish trust with your audience through compelling video content. Delve into the secrets behind authentic and consistent video content that captivates viewers. Are you looking for effective low-cost ways to reach more prospective clients? Do you want to establish a strong connection with your audience for more client ...
Episode 142: Mastering Brand Identity with Anastasia Karina
June 16, 2023 07:26 - 46 minutes - 42.6 MBWhat you will learn from this episode: Discover the vital role brand identity plays in the competitive beauty industry. Uncover the secrets to crafting unforgettable experiences for powerful branding. Delve into the various ways to generate more income and expand your brand's reach. Developing an effective brand identity is essential in the beauty industry, as it helps businesses establish a unique presence in the market and create a memorable impression on their ideal target audie...
Episode 141: AI to Transform Your Business with Cutting-Edge Technology
June 06, 2023 03:00 - 38 minutes - 34.8 MBWhat you will learn from this episode: Explore groundbreaking AI technology apps that are transforming our marketing efforts. Understand the necessity of incorporating ethics in AI development and usage. Leverage AI to create tailored customer experiences that captivate attention. Gain insights into strategic methods for integrating AI throughout your business operations. Embrace the AI advancements to sustain a lead in the market. Do you want to enhance customer engagement and...
Episode 140: Scalp Micropigmentation Industry Evolution with Steven Greitzer
May 30, 2023 03:00 - 35 minutes - 32.8 MBWhat you will learn from this episode: Discover Scalp Micropigmentation's role in the beauty industry Hear how to manage different projects in your business Learn about how one beauty industry veteran has scalped his business Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts i...
Episode 139: Kim Zen's Journey of Entrepreneurship and Empowerment
May 22, 2023 21:33 - 32 minutes - 29.6 MBWhat you will learn from this episode: Hear about Kim Zen's humble beginnings that gave her determination to succeed. Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur. Discover how to develop more self-assurance and resilience. Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and spe...
Episode 138: Building a business when life gets tough
May 16, 2023 15:12 - 17 minutes - 15.8 MBWhat you will learn from this episode: Know the importance of recognizing and normalizing the difficulties that come with owning a business. Find out why sitting with negative emotions and not trying to push them away is valid. Learn why building a business when life gets tough requires resilience and how to get through it. If you're like most entrepreneurs, you have faced personal and professional difficulties while building your business. I believe that normalizing ...
Episode 137: Utilizing stories in your marketing with Ashley Gonzalez and April Meese
May 06, 2023 01:01 - 1 hour - 59.1 MBWhat you will learn from this episode: Learn the benefits of storytelling in your marketing Discover how to deliver your stories in many ways Hear about the things you should be focusing on for more client engagement In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup art...
Episode 136: Breaking down a marketing strategy
April 19, 2023 03:00 - 37 minutes - 34.6 MBWhat you will learn in this episode: Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster. Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business. Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction. Many beauty professionals and business owners share ...
Episode 135: Reframing Failure and the 7 figure mindset for growth with Taylor Perry, Scalp Micropigmentation Artist
April 04, 2023 03:00 - 49 minutes - 45.6 MBWhat you will learn from this episode: Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business. Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation. Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth. Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of refram...
Episode 134: Business Partners and Product Creation Insights
March 28, 2023 03:00 - 51 minutes - 47.7 MBWhat you will learn from this episode: Discover the secret to a long-lasting business partnership Know how to handle personality differences and how to use them as an asset in growing your business Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal. In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be...
Episode 133: "Community Support to Grow" an interview with Beauty Boss Mo Hamil
March 21, 2023 03:00 - 35 minutes - 32.5 MBWhat you will learn from this episode: Discover the importance of community support when growing a beauty business Hear about how collaborations can propel your business further, faster Discover strategies for overcoming your anxiety and concentrating solely on your objective In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business. In the beauty ind...
Episode 132: Social Media & Beauty Business Tips with Lisa Doll
March 14, 2023 03:00 - 49 minutes - 45.9 MBWhat you will learn from this episode: Uncover the truth of how "going viral" affects your business Discover social media content that gets attention Hear about the difficult challenges of growing and scaling a beauty business. In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business. With the rise of social media platforms like Instagram, Facebook, and TikTok, beaut...
Episode 131: Increase your sales by being the specialist with Jena Cash
March 07, 2023 04:00 - 49 minutes - 45 MBWhat you will learn from this episode: Hear about how specializing creates a standout beauty business Learn how to resist distractions and the "shiny object syndrome" Evaluate when it is time to take on a new project for the next level of growth As you know, having a standout beauty business requires more effort than simply opening up a shop. To ensure your services stand out in the beauty industry, you'll need to simplify, focus, and master certain aspects of the business. ...
Episode 130: Increasing Client Retention
February 28, 2023 04:00 - 32 minutes - 30.2 MBWhat you will learn from this episode: Discover different ways of how to raise profits by increasing client retention Hear how the overall customer journey and their experience can affect your client's lifetime value Find out different ways to enhance your services without improving your skills. Client retention is essential for the success of any beauty business. It is far more cost-effective to retain customers than to acquire new ones. The key to client retention is providin...
Episode 129 - What it's like to grow a business with Carla Ricciardone
February 21, 2023 04:00 - 58 minutes - 53.2 MBWhat you will learn from this episode: Hear Carla Ricciardone's experience-based wisdom of building a beauty business from the beginning to a million dollar business. Discover the mindset and the focus that is required to grow into a recognized industry leader. How to access your best use of time, and speak up for yourself. Growing a business is not an easy job. There are plenty of obstacles, heartbreaks, and confusions, and even questioning yourself if you can even reach that goal. T...
Episode 128: The 3 Key Questions in Finding a Mentor, Program, or Coach
February 08, 2023 00:13 - 27 minutes - 25 MBWhat you will learn from this episode: Discover the 3 key questions in choosing the program, mentor, or coach Learn how to get clarity for what will give you the best results Hear about the secret of how you can achieve your goal faster with less stress, less time, and less money If there's a faster way to success, who wouldn't want it? When it comes to taking a big step in your professional or personal life, finding the right program, coach, or mentor can be intimidating. I...
Episode 127: Dealing with Disappointment & Frustration—Making change
January 30, 2023 04:00 - 25 minutes - 23.1 MBWhat you will learn from this episode: Learn the areas of disappointment in running a beauty business Discover how to handle difficult situations The duality mindset for success As beauty business owners things can feel out of our control, but we can only control how we respond to circumstances. Having healthy thoughts is required to keep going to reach your goals. But how to do that is often unknown. To start with, it is helpful to believe that everyone is doing their best an...
Episode 126: Right mindset to reach your goals in 2023!
January 21, 2023 04:00 - 42 minutes - 38.7 MBWhat you will learn: What to do when things don't go as planned Ways to get motivated and boost your confidence Discover a better thought process for reaching your goals As the new year rolls around, it's time to set big goals for your beauty business. Many make new year's resolutions and break them in the same month, but having the right mindset is the first step in achieving success in any endeavor. As you know, to reach your goals for your beauty business in 2023, it's essent...
Podcast Episode 125 - Letting go of 2022!
January 13, 2023 09:13 - 8 minutes - 8.01 MBEmotional Freedom Technique (EFT) is an alternative treatment for emotional distress and sometimes even physical pain. It's also referred to as tapping or psychological acupressure, according to Healthline.com Gary Craig, the developer of EFT concluded that a disruption in energy is the cause of all negative emotions and pain. I wanted to offer this as a way to let go of 2022 and any negative energy with it. Let's start 2023 with fresh energy, full of excitement and positivity! The new y...
Episode 124: My 3 Things of focus for 2023
December 23, 2022 13:41 - 27 minutes - 25.8 MBWhat you will learn from this episode: Assess where you are in your business. Learn how to sort and prioritize essential aspects of your business. Discover ways to maximize your profit this 2023. 2022 is almost over. Where did the year go? Some businesses had massive highs, others had significant lows, and some fell in the middle. With the growing competition, it can take time to handle the pressure of unlimited strategies. Are you ready for the next level in your business thi...
Episode 123: A very personal message (sensitive topic trigger warning)
December 09, 2022 16:39 - 11 minutes - 10.8 MBVarious past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners to figure out why we have these deeper beliefs so we can overcome them. Past trauma can trigger these emotions and cause us to lose faith in ourselves and struggle in our business. But there is no better way to step out of your comfort zone than to take the time for self-reflection and change them. This episode is much more personal than...
Episode 122 : What to do when you feel defeated or stuck
November 24, 2022 09:16 - 16 minutes - 14.9 MBWhat you will learn from this episode: Learn how to deal with self-doubt and feeling stuck when trying to grow a beauty business. I've said a thousand times, and I will say a thousand times more, that "Owning and operating a beauty business is a self-growth process. The business works on you as much as you work on the business. There can be many distractions along the way, whether it is personal or career-related, which slows our progress. This lack of focus and decline in prod...
Episode 121: The Industry Lies
October 24, 2022 01:34 - 31 minutes - 29.1 MBWhat you will learn from this episode: Know the industry myths that can affect your beauty business mindset and derail your focus. Hear about the difference between passive and leveraged income and what's required for success. Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more ideal clients. Every business will have struggles, and there's no such thing as always success without failures. So even though we think ...
Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath
September 22, 2022 00:38 - 36 minutes - 32.9 MBWhat you will learn from this episode: Discover the top 4 mistakes to avoid when starting your own lash product line Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products Hear about the importance of product knowledge in operating your beauty business When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with ...
Episode 119: 3 Tips for Starting Your Own Product Line with Beauty Boss Mirka Pittnerova
September 08, 2022 11:38 - 26 minutes - 24.4 MBWhat you will learn from this episode: Discover how you can increase your income with your own product line. Learn what to look for in a product line to scale your business. Hear lessons learned in growing a prosperous beauty business. Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd. Mirka started as a beautician in 2010 when she opened her beauty salon in Windsor with her partner. She is a guest speaker at global beauty events. She has won to...
Episode 118: Learning to Pivot Your Business Model for Success with Beauty Boss Miriam Grice Richardson
August 29, 2022 10:00 - 35 minutes - 32.7 MBWhat you will learn from this episode: Discover how you can focus on one skill and leverage it for maximum growth. Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance. Find out the best way to develop your skills for more confidence. How often do you feel like you are spread too thin and barely have time for yourself? Is imposter syndrome keeping you down, or you don't feel confident in your skills? Perhaps you have difficulty find...
Episode 117: Why Email Marketing Works with Barbara Murphy-Shannon
August 13, 2022 06:48 - 27 minutes - 25.5 MBWhat you will learn from this episode: Find out how email marketing can grow your beauty business The email must-haves to get a higher click rate for client appointments How to turn email readers and subscribers into buyers Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more? It seemed like their business was in trouble, and they didn't know what to do because all of their communication...
Episode 116: The 3 pieces of beauty business advice I wish I knew soon
August 03, 2022 03:27 - 9 minutes - 8.87 MBWhat you will learn from this episode: A perspective shift to help beauty bosses reach their goals faster Find out how your marketing must evolve for you to stay relevant What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing) Wisdom comes from various life experiences and embracing different perspectives. Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey...
Episode 115: The Lies of Video Marketing
June 15, 2022 08:28 - 15 minutes - 14 MBWhat you will learn from this episode: Learn about misconceptions that keep beauty business owners' holding back on video marketing. Find out how to build confidence when delivering a message to prospective clients and viewers. Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients. The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would...
Episode 114: Harnessing the Power of Social Selling with Sheila Bella
June 03, 2022 05:40 - 28 minutes - 26.2 MBWhat you will learn from this episode: Learn how to sell online and prequalify your prospective clients. Find out how to start the sales conversation without seeming pushy. Hear about the mistakes people make when direct messaging (DMs) prospects. Have you ever had a bad experience with a pushy salesperson? Do you worry about feeling "salesy" when talking about your services to prospects on social media? Are you ready to turn more of your social media followers into buyers? Woul...
Episode 113: The 3 Must Have Types of Videos
May 17, 2022 00:45 - 18 minutes - 16.8 MBHave you been doing videos for your beauty business? Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision? For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections. In this episode, you will learn: The top three must-have videos f...
Episode 112: Omnipresence For More Clients
May 04, 2022 12:16 - 16 minutes - 15.4 MBIn this episode, you will learn: How to be the top of mind as the go-to beauty professional in your area The three characteristics needed to achieve omnipresence for your business What helps to build trust with prospective clients and turn them into buyers of your services Topics Covered: 1:02 - The number of exposures to your brand that is required for the prospects to become buying clients 2:05 - What omnipresence is and its importance in your business 3:05 - 3 essential char...